Digital Analytics Infrastructure

Want to make better business decisions?  Measure your results!

We’ll help you select and install the platforms and technologies that fulfill your measurement requirements.

We’ll help you answer questions such as:

What do I need to be able to measure results?

How can I quickly and efficiently establish the right analytics infrastructure?

the challenge

The age of insight, where you must harness big data and analytics
Digital Acumen can help you make sense of the digital analytics tools puzzle

solution

Basic Web Capabilities

Web Analytics Platform – Measure your customers’ behavior across all devices

Tag Management – Gather more detail about your customers’ behavior, so that you can answer more intricate questions about them

Heatmapping – Get a deeper understanding of users’ behavior on your sites so you can optimize their user experience

Business Intelligence Platform – Gather data from multiple sources so that you can gain a holistic view of your business

Customer Experience Optimization

A/B Testing – Confidently measure the impact of your features and test new ideas

Sentiment Analysis – Understand your customers’ impression of their digital experience so that you can optimize their user experience.

Search Engine Optimization

Optimize your site structure and content to improve your placement in search results

Marketing Spend Optimization

Campaign Tracking – Accurately measure the KPI impact of alternative digital campaigns across channels and devices

Media Mix Modeling – Strategically spend your marketing budget on the marketing channels with the highest ROI

Website Performance Monitoring

Ensure your site runs quickly and is highly available to your customers

Social Analytics

Understand the impact of your social campaigns on your bottom line, and gain valuable insights from how your customers are speaking to each other about your company

Mobile Analytics

Mobile tracking, campaign management, and reporting

Digital analytics infrastructure example

benefits

Pitfall avoidance

The best practices we’ve honed over many implementations will save you from false starts and do-overs. We will save you countless hours by guiding you using best practices.

Running start

The faster you get your analytics infrastructure in place, the sooner you’ll start gaining the insights to guide your decision-making.  Once we’ve established Minimum Viable Product (MVP), our skilled developers and analytics pros will have your team set up quickly.

Do so efficiently, saving money

Streamlining your product mix, avoiding landmines and getting to MVP as efficiently as possible saves you time, money and aggravation.

Custom fit

We’ll collaborate with you to define the precise mix of products / services needed to meet your measurement needs. We’ll help you choose exactly what you need, nothing more, nothing less.

Contact us to help you set up best of breed analytics solutions