Imagine a technique that delivers actionable insights about your customers’ motivations and behavior.  Answering specific questions with remarkable accuracy, it grants details that until recently were beyond the scope of even the savviest market researcher.  The treasure trove of intelligence it delivers helps you provide better value to your customers which in turn improves your company’s performance.

DA.icon.toolbox

This tool is Digital Analytics  —  The most powerful tool in your toolbox against seat-of-the-pants decisions.

Data collection and validation leading to accurate data

You have to deploy analytics correctly to realize these benefits.  Use it haphazardly or gloss over any of the key steps, and your data becomes less like a crystal ball and more like a game of “pin the tail on the donkey”.  Better than no information at all, but hardly optimal.  

We know the opportunities that you’re missing with a sub optimal analytics platform.  Our expertise lies in helping your team implement a strategic, comprehensive analytics process including:

Developing a sound digital strategy and a detailed execution plan

Developing a sound digital strategy and a detailed execution plan

Designing the right business processes to to deliver customer value

Designing the right business processes to to deliver customer value

Defining Key Performance Indicators and accurate methods to measure them

Defining Key Performance Indicators and accurate methods to measure them

Establishing solid technical infrastructure and platforms

Establishing solid technical infrastructure and platforms

Training and empowering experienced analytics practitioners

Training and empowering experienced analytics practitioners

We call this system Ingenious Analytics.  You will too when you have experienced the benefits our proven, streamlined process will provide your team. Here is an overview of the insight process we have developed in collaborating with our clients.  

Digital Acumen Insight Process

Let us put the power of Ingenious Analytics to work for you.

SERVICES

Digital Acumen Analytics Consulting Services collaborates with our customers to provide personalized, valuable and timely insights through a results-oriented and process-driven approach.

Digital Strategy

You have all heard the saying that “If you don’t know where you are going, any path will take you there”. This is especially true for analytics. We work with you to help define your objectives, Key Performance Indicators, and associated Metrics for your Products.

read more
Digital Analytics Infrastructure

There are a myriad of analytics tool. Finding the right set of tools based on your business needs can be a challenge. We’ll help you select and install the analytics platforms and technologies that fulfill your measurement requirements.

read more
Data Collection & Validation

Our Data Collection and Validation Strategy builds on a solid foundation to ensure you’re collecting the right data, all the time.

read more
Insights & Reporting

Quickly learn the areas of your business that need to be optimized to improve your key performance indicators. We help you set up the right reporting and do an in-depth analysis so that you can find valuable insights to help your business succeed.

read more
Recommendations Implementation

An insight is a beautiful thing, but it remains theoretical until it is properly executed, tested and analyzed. That is when we get to see the real-world benefits and realize opportunities by recommending improvements to the next iteration.

read more
Test, Learn, & Optimize

Cannot decide which way to go on a feature decision? Not sure which content will perform better? A/B testing allows you to compare two different versions of the user experience to determine which one delivers the greatest improvement to your KPIs.

read more
Training & Workshops

You have decided you want to become a analytics expert and want to get your hands dirty? We offer training/workshops to help your team develop skills and expertise in analytics.

read more

Services Delivery Model

Right Sized – Digital Acumen right-sizes our service delivery based on each client’s preferences and needs.  We offer ongoing managed services (outsourced support), project based work and staff augmentation. 

Flexible – Digital Acumen’s flexible service delivery model allows our clients to balance budget, time to market, employee skill gap, and scarce analytics resources.

Transparent – Our experienced team provides clients with our delivery-option recommendations where the benefits and challenges for each option are explained in a transparent manner. This puts our clients in a position to make the most informed decisions possible concerning their investments and future.

Scalable through Staff Augmentation- Sometimes adding the right skilled resource to your team, program, or project at the right time can make the difference between success and failure. However, finding these people can sometimes be very difficult. Through staff augmentation we can source the right person in a timely fashion for those hard to find analytics skills. The key difference with our staff augmentation approach is that each consultant has access to our team of experts to share ideas and potential solutions, as well as leverage our experience, artifacts, etc.

Case Studies

Righting the Ship: Analytics that actually deliver...
Global B2B IT Services and Solutions company
Top 5 Retailer: Digital Strategy and KPI setting

Our Blog

Let us put the power of Ingenious Analytics to work for you.